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World Business News |
Chennai News
MUMBAI:
Sports goods manufacturer Adidas will be the official kit
supplier of Chennai Open, South Asia's only ATP Tennis
Tournament. With this association adidas will provi de
branded merchandise such as shoes, t-shirts, polo shirts,
shorts and track pants to all tournament officials during the
Chennai Open.
"Adidas has always brought passion to sport, wherever and
whenever it is played", says Adidas India MD Andreas Gellner,
in an official release. "We have already initiated grass root
activity in tennis in the country through our participation
in important tennis tournaments. Chennai Open is an important
tennis event in India that both players and fans look forward
to and we will support this year's tournament by providing
the best products to the officials."
Adidas will also be running an in-store promotion in
Chennai during the course of the tournament where tennis fans
can buy merchandise worth Rs. 2500 and win VIP tickets for
the Chennai Open Tennis championships. The tournament will be
played at the Sports Development Authority of Tamil Nadu
Tennis Stadium at Nungambakam, Chennai from January 3-9, 2005
and will feature an impressive roster of International stars
including World No. 5 - Carlos Moya of Spain and, Paradorn
Srichaphan of Thailand, amongst others.
Adidas has been closely involved with the sport of tennis
globally. In India, the company supports major tennis
tournaments in India such as the adidas-MCC National Junior
Hard Court Tennis Championship in Chennai and the ITF
International Junior Tournament in Gurgaon, adds the release.
news from AP
(With PTI inputs)
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