Honour for TVS Motors chief

Honour for TVS Motors chief

Venu Srinivasan, chairman and managing director, TVS Motor Company, one of India's leading two-wheeler manufacturing company was conferred with the prestigious JRD Tata Corporate Leadership Award for the year 2004, by the All India Management Association.

The AIMA conferred this recognition to Srinivasan for his contribution to Society and Nation at large, personal values, ethics and corporate integrity in business. His display of corporate courage and leadership, vision and support for innovation and new ideas leading to the turn around of his organisation. His ability to establish the right equilibrium between business and its external environment in today's context of an liberalized economy, were other factors considered for conferring this award.

Srinivasan's relentless pursuit and obsession in achieving total quality led to Sundaram Clayton and TVS Motor Company winning the global quality benchmark of Deming Application Prize. Venu Srinivasan is also credited with pioneering the TQM (Total Quality Management) based on the Japanese model, long before most enterprises in India . He is also credited with the title 'Star of Asia' awarded by Leading International magazine, Business Week in 2003. Additional awards include Srinivasan being honoured with a doctorate in Science by University of Warwick, United Kingdom. Additional awards include Srinivasan being honoured with a Doctorate in Science by University of Warwick, United Kingdom.

It is under his leadership that TVS Motor Company emerged as a leading manufacturer of two wheelers in the world competing against global two-wheeler giants by adopting a work culture that can match the best in the world through persistence, hard work and self-belief.

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