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12 Time-Tested Principles of Military Strategy for
12 PRINCIPLES OF SUCCESS
1.THE PRINCIPLE OF THE OBJECTIVE. Clarity is
essential. Set clear goals and objectives, and then develop a
workable plan to attain them.
2.THE PRINCIPLE OF THE OFFENSIVE. Courage is crucial.
Dare to go forward. Seize, retain, and exploit the
initiative. Be a moving target.
3.THE PRINCIPLE OF THE MASS. Single-mindedness of
purpose rules. Concentrate all efforts and powers on key
targets.
4.THE PRINCIPLE OF MANEUVER. Flexibility is vital. Be
willing to consider new options and different perspectives,
and to change directions.
5.THE PRINCIPLE OF INTELLIGENCE. Get the facts. Learn
as much as possible about a chosen field, and about the
"enemy."
6.THE PRINCIPLE OF CONCERTED ACTION. Unify activities.
Leverage the talents and skills of others.
7.THE PRINCIPLE OF UNITY OF COMMAND. Lead from the
front. Take charge. Make decisive decisions, and accept
responsibility for the outcome.
8.THE PRINCIPLE OF SIMPLICITY. Delegate, consolidate,
outsource, or eliminate activities that do not contribute
significant value to important goals.
9.THE PRINCIPLE OF SECURITY. Cover all bases. Be
vigilant in protecting assets, and guarding against
adversaries. Take nothing for granted.
10.THE PRINCIPLE OF ECONOMY. Conserve resources.
Minimize costs. Seek ways to achieve objectives with minimal
expenditure of money and time.
11.THE PRINCIPLE OF SURPRISE. Do the unexpected. Look
for opportunities everywhere. Strive to gain the advantage
before the "enemy" can react.
12.THE PRINCIPLE OF EXPLOITATION. Follow up and follow
through.
Make a commitment to success, and never, never give up.
Adapted from VICTORY!: Applying the Principles of Military
Strategy to Achieve Greater Success in Your Business and
Personal Life by Brian Tracy (AMACOM;24.95 Hardcover).
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