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Chennai: Beverages major Coca-Cola India
on Monday began a series of eco-friendly initiatives
including the launch of mega PET Recycling Project in
Chennai.
As per the initiatives, the company will install 50 bins at
key locations in Chennai to collect PET bottles, besides
planting 1000 saplings at the community level near their
plant at Nemam, near Chennai, top company officials announced
at a function here.
The environment initiatives were launched on the occasion of
the World Environment Day.
Coca-Cola has also joined hands with United India Insurance
to provide free health insurance cover to 250 rag pickers,
said Sunil Gupta, vice-president (external affairs),
Coca-Cola India.
"At Coca-Cola India, we are committed to undertake a whole
range of community development initiatives aimed at improving
the lives of local communities. We have undertaken a series
of successful initiatives in partnership with local
communities and government bodies to set up a range of
environment conservation projects such as rainwater
harvesting, tree plantation, PET recycling, solid waste
management and paper recycling," Gupta said.
Tamil Nadu Minister for Forestry and Environment Vaithilingam
launched the project and urged the local community to come
forward to set an example by undertaking similar initiatives
towards water conservation and environmental protection. "The
PET Recycling Project will definitely improve the environment
to a great extent," the minister said.
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