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CHENNAI:
After gaining full confidence of the consumers of silk saris,
Nalli plans to foray into large-format lifestyle stores. The
first store will be set up in Chennai.
 However, the company is yet to decide whether to launch the
store under the Nalli brand or go for a new name. Yet,
the store will be a complete fashion store retailing apparel
for men, women and children, accessories, cosmetics, fashion
jewellery, etc.
Considering the present trend that consumers wish to shop for
the entire family under one roof, the company has perhaps
made the business sense by thinking of large format lifestyle
stores.
Besides silk saris, the company is already offering
ready-to-wear for men and now has plans to launch similar
products for women and children as well.
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