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Program Offerings:
 Our recommended Marketing and Advertising Programs allows you to earn your choice of degree,
associate, bachelor or masters from accredited universities. Courses include advertising, applied marketing, business
marketing planning, marketing management, and corporate advertising, internet marketing, graphic design jingle
writing radio and television commercials.
Advertising, marketing, promotions, public relations, and
sales managers coordinate the market research, marketing
strategy, sales, advertising, promotion, pricing, product
development, and public relations activities. The
objective of any firm is to market and sell its products
or services profitably. In small firms, the owner or chief
executive officer might assume all advertising,
promotions, marketing, sales, and public relations
responsibilities. In large firms, which may offer numerous
products and services nationally or even worldwide, an
executive vice president directs overall advertising,
promotions, and marketing, sales, and public relations
policies.
In a small firm, managers may serve as a liaison between
the firm and the advertising or promotion agency to which
many advertising or promotional functions are contracted
out.In larger firms, advertising managers oversee in-house
account, creative, and media services departments.
Managers oversee advertising and promotion staffs, which
usually are small, except in the largest firms. Account
executive manages the account services department,
assesses the need for advertising, and in advertising
agencies, maintains the accounts of clients. Creative
Department involve in the subject matter of advertising.
creative director oversees the copy chief, art director,
and their respective staffs. The media director oversees
planning groups that select the communication media for
example, radio television, newspapers, magazines,
Internet, or outdoor signs to disseminate the advertising.
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Employment is projected to increase rapidly, but competition for jobs is expected to be intense.
College graduates with related experience, a high level of creativity, and strong communication skills should
have the best job opportunities.
High earnings, substantial travel, and long hours, including evenings and
weekends, are common.
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Promotion Managers supervise and
direct promotion programs combining advertising with
purchase incentives to increase sales .Promotion programs
may involve direct mail ,telemarketing ,television or
radio advertising catalogs ,exhibits ,inserts in
newspapers ,internet advertisements or web sites ,in store
displays or product endorsements and special events. .
Purchase incentives may include discounts, samples, gifts,
rebates, coupons, sweepstakes, and contests.
Marketing strategy of a company
is decided by marketing managers. With the help of
subordinates, including product development managers and
market research managers, they determine the demand for
products and services offered by the firm and its
competitors. Marketing managers develop pricing strategy
of the firm’s share of the market and its profits while
ensuring that the firm’s customers are satisfied.
Marketing Managers work with advertising and promotion
managers to promote the firm’s products and services to
attract potential users. In collaboration with sales
product development, and other managers, they monitor
trends that indicate the need for new products and
services and oversee product development
Public
Relations Managers Manages Supervises Pubic relations
specialists’ .concentrate on specific areas such as crisis
management or in a specific industry, such as healthcare,
these managers direct publicity programs to a targeted
public. They use every aviable communication medium in
their effort to maintain the support of specific groups by
which organization’s success is measured such as
consumers, stockholders and the general public . For
example, public relations managers may clarify or justify
the firm's point of view on health or environmental issues
to community or special interest groups.
Public Relations Managers also evaluate promotion and
advertising programs for compatibility with public
relations efforts and serve as the eyes and ears of top
management. They observe social, economic and political
trends that might ultimately affect the firm and make
recommendations to enhance the firm's image based on those
trends.
Public relations managers may confer with labor relations
managers to produce internal company communications such
as newsletters about employee-management relations and
with financial managers to produce company reports. They
assist company executives in drafting speeches, arranging
interviews, and maintaining other forms of public contact;
oversee company archives; and respond to information
requests. In addition, some handle special events such as
sponsorship of races, parties introducing new products, or
other activities the firm supports in order to gain public
attention through the press without advertising directly.
Sales managers assign sale territories, set goals, and
establish training programs for the sales representative’s
.they direct the firm’s sales program. Sales managers
maintain contact with dealers and distributors. Managers
advise the sales representative on ways to improve their
performance .Sales managers maintain contacts with dealers
and distributors they analyze sales statistics gathered by
their staffs to determine sales potential and inventory
requirements and monitor the preference of customers. such
information is vital to develop products and maximize
profits .
Document
Managers : Advertisers
and Marketers , Marketing Managers , Promotion Managers
,Public Relations Manager ,Sales Manager
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