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 With
T T Narasimhan at the helm, the TTK group went through
various phases of indenting, selling and industrialisation,
setting the group on the path of growth, consolidation and
expansion.
The TTK group grew from a trading to manufacturing concern,
under the guidance of T T Narasimhan, whose association
with the company began on October 1st,1939. Barely out of
school, TTN - the eldest son of founder T T Krishnamachari,
went into the field, to learn the ropes. In the early
forties, when he took over the business, TTN was known to
take his sales bag and a gramophone and travel throughout
South India, to fairs and melas, in a stationwagon! Setting
up camp at a shandy, he would play record after record of
popular Tamil Film songs, which always drew a crowd. And
when the gramophone did not work, he used to sing himself!
In the field, at the offices and the factories, TTN was a
loved and admired man, but in the corporate world, he kept
to himself; a shy and private person.
After independence, the TTK group became a manufacturing
organisation. TTN introduced products that were futuristic
and ahead of their times. And this effort was powered by
his belief that the future was in the consumer industry. He
saw the need for rubber contraceptives long before the
Government formulated a family planning policy. He
pioneered the concept of pressure cooking. He realised the
need for establishing factories and industries in backward
areas. He saw a future for maps and atlases, and more
recently, he was instrumental in TTK's manufacturing the
Chitra heart valve.
Clearly, it was TTN's vision and faith that made the Group,
what it is today.
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